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Why Google+ will endure

Below is a link to a very interesting interview with Chris Brogan and why he thinks Google+ will become an established social media platform.

I am inclined to agree:

1)  Google has deep pockets

2) Google are integrating Google+ with their popular products including Gmail, YouTube, Blogger and Reader.

3) Google dominates the search market and the more your Google+ profile works with your search, the more relevant it will become.

Here is the article.