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The best SEO? Good content.

Search Engine Land writes about a recent change in the Google Webmaster Help documentation on search engine rankings. 

This is what Google said before:

"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."
... and this is what they say now: 
"In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share."
... so link building is not as important as writing good content. 

My advice? Focus on your user and the search engine rankings will follow. Do it the other way around (by stuffing your website with keywords and links) and you are likely to have a website that users find less useful and will ultimately lose you business.

You can read the full article here.