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The role of social media buttons on websites

Many interesting points are made by Paul Boag in this excellent article about the role of social media buttons on websites.

He argues, very sensibly, that we should reconsider putting them on every page on your website. The reasons he cites includes:

1) It may divert your customers from pursuing the primary call to action for the page.

2) If you embed 'follow' or 'like' buttons, with code hosted on 3rd party servers, it can slow the page load times and perhaps have validation or security issues.

3) The button may not be the simplest way for a user to share your content.

You can read the full article here including suggestions on how to best use social media buttons.