What are your website objectives?
Understanding your objectives helps us to prioritise what we communicate on your website and guide us in designing the optimal layout to support this.
It also helps measure the success of your new website; ensuring that you receive a return on your investment and that this core part of your marketing strategy is helping you deliver.
We split them into primary and secondary objectives:
A primary objective could be for a customer to buy a product, or make a reservation, or send an enquiry. These actions will have a material affect on your business.
Secondary objectives may be more of a transitional call to action. For example, signing up to an email newsletter, or downloading a brochure, or impressing a potential client with a case study. These are about raising awareness and an interest in your brand (with an eye on encouraging someone to click on a primary objective some time in the future).
Our analysis is split into two areas:
1) Your business: understanding what you do and what you want to achieve.
2) Your customers, clients or community: understanding who they are, what they want and the steps they take to buy or enquire.
The customer journey
Your website will play varying roles in the customer journey. Here are the 6 stages of their journey, (alternatively known as the sales funnel):
Recognising a need, desire or problem
Broad research to see if there is a solution
Evaluation of the options
Decision time
Purchase
Post-purchase evaluation. Will they come back or become a referrer?
By understanding what your customers want, we can evaluate how your website can best help them during each stage. In turn this will enable us to create a website that really benefits your business.
Let us help you convert more website visitors into customers. We would love to hear from you.
