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Google have launched 'mobile friendly' labels.

It's official - Google have launched labels which advise people who are searching on mobile devices whether the website is mobile friendly.

This will be rolled out internationally over the next few weeks and it will look like this:

What constitutes a mobile friendly website? According to this post on the Google Webmaster Central Blog, mobile friendly websites:
  1. Voids software that is not common on mobile devices, like Flash
  2. Uses text that is readable without zooming
  3. Sizes content to the screen so users don't have to scroll horizontally or zoom
  4. Places links far enough apart so that the correct one can easily be tapped.
You can check to see if Google consider that your website is mobile friendly here.

The implications are clear. 

If you do not have a mobile friendly website, it is now time to prioritise it.

Your share of visitors looking at your website will only increase; and now your rankings with Google are likely to be adversely impacted if you do not have a mobile friendly website....