I was having a chat with a young business on a recent sunny Sunday afternoon. Like many new businesses, they were receiving a deluge of well-meaning and not so well-meaning advice. Sifting through it all was making their brain ache.

In recent days, Apple, Facebook, Google and email marketing platforms have faced accusations of enabling hate, invading privacy and behaving as a monopoly. Accusations that could have a fundamental impact in how they conduct their business.