‘Using Email Marketing to Turn Potential Customers into Happy Customers’ and ‘Why Respecting your Customer’s Privacy Makes Ethical Sense and Good Business Sense.’

I’m not sure I know anyone who likes cookie banners. In a very unscientific Twitter poll I asked if people thought cookie banners were “good eggs” or “pesky blighters.” 100% voted for the latter.

If you are willing to question your assumptions about email (HEY are serious about this - they have a manifesto called The HEY Way), then try it. You may gain the control over your email that you haven't had for years.

In recent days, Apple, Facebook, Google and email marketing platforms have faced accusations of enabling hate, invading privacy and behaving as a monopoly. Accusations that could have a fundamental impact in how they conduct their business.