Journal
Ideas and inspiration can come from anywhere.
“The mind is like an umbrella. It’s most useful when open.”
Walter Gropius, Founder of the Bauhaus
Email marketing benchmarks 2022
The Campaign Monitor email marketing benchmark report is always an interesting read. It analyses over 100 billion emails and gives us an opportunity to compare our open rates with the global average.
Your email list is the most important marketing asset you own.
Every person signed up to your newsletter for a reason. They opted in because they saw something they liked about your business. There is a connection. They have the potential to be your most loyal customers.
Your email will be deleted within 1.5 seconds.
Why do we delete so many emails without reading them?
We are doing two talks at this year’s Bath Digital Festival.
‘Using Email Marketing to Turn Potential Customers into Happy Customers’ and ‘Why Respecting your Customer’s Privacy Makes Ethical Sense and Good Business Sense.’