Journal
Ideas and inspiration can come from anywhere.
“The mind is like an umbrella. It’s most useful when open.”
Walter Gropius, Founder of the Bauhaus
Don’t chase the wrong numbers.
Seth Godin writes of the minimal viable audience. You don’t need huge numbers of followers; just “the smallest group that could possibly sustain your work...”
We are doing two talks at this year’s Bath Digital Festival.
‘Using Email Marketing to Turn Potential Customers into Happy Customers’ and ‘Why Respecting your Customer’s Privacy Makes Ethical Sense and Good Business Sense.’
Are the ‘Big Four’ facing a perfect storm?
In recent days, Apple, Facebook, Google and email marketing platforms have faced accusations of enabling hate, invading privacy and behaving as a monopoly. Accusations that could have a fundamental impact in how they conduct their business.